Carbonated beverages top the charts when it comes to grocery items that sell like (actually, better than) hot cakes. In 2009, Americans spent $12 billion on carbonated beverages at grocery stores alone, making it the best-selling grocery store item, according to Information Resources, a marketing research firm.
Remember Coca-Cola’s iconic “Hilltop” advertisement, where people on a hillside sung about their wish to “buy the world a Coke”? You might have seen it reappear in the season finale of Mad Men on AMC recently.
For decades, Coca-Cola and other big soda companies have spent billions on trying to convince us that soda equals happiness. But Coca-Cola, Pepsi, Mountain Dew, and other sugar drinks promote type 2 diabetes, tooth decay, obesity, and other health problems. Drinking too much soda equals sadness!
Our friends @CSPI thought it would be interesting to see a fresh take on the Hilltop ad—where real people, suffering from soda-related health problems—could tell their stories.
Watch and share the new version of the Hilltop ad:
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