Tuesday, June 23, 2015

What's the best selling item in grocery stores?

Carbonated beverages top the charts when it comes to grocery items that sell like (actually, better than) hot cakes. In 2009, Americans spent $12 billion on carbonated beverages at grocery stores alone, making it the best-selling grocery store item, according to Information Resources, a marketing research firm.

Remember Coca-Cola’s iconic “Hilltop” advertisement, where people on a hillside sung about their wish to “buy the world a Coke”? You might have seen it reappear in the season finale of Mad Men on AMC recently.

For decades, Coca-Cola and other big soda companies have spent billions on trying to convince us that soda equals happiness. But Coca-Cola, Pepsi, Mountain Dew, and other sugar drinks promote type 2 diabetes, tooth decay, obesity, and other health problems. Drinking too much soda equals sadness!

Our friends @CSPI thought it would be interesting to see a fresh take on the Hilltop ad—where real people, suffering from soda-related health problems—could tell their stories.

Watch and share the new version of the Hilltop ad: